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BTN COMPANY OVERVIEW
A Tradition of Leadership

Bahrain TradaNet W.L.L. (BTN) is a leading E. Commerce services company based in Bahrain. The company is a joint venture between GE Information Services, a world leader in E. Commerce, Gulf TradaNet E.C. a regional E.Commerce development company, and NESMA, a leading Gulf conglomerate and Internet Services Provider.

GE Information Services a key strategic partner of BTN is a recognised global leader with over 30 years of experience in delivering E. Commerce based business productivity solutions. GE Information Services currently manage the world's largest business to business electronic trading community of over 100,000 trading partners located around the globe. GE extended its leadership to the UK market over 10 years ago by establishing the TradaNet Service in 1987, which quickly became a success. The TradaNet service has since achieved over 60% share of the UK E.Commerce market.

E. Commerce Service Providers around the world, including the PTT's and Government Bodies, have been keen to replicate this success in their own countries. In response to this market need GE have made the E.Commerce technology available for implementation on a national or community basis. This technology has since been acquired by E.Commerce service providers in over 40 countries which makes it the defacto world standard for delivering business-to-business E.Commerce services.

Bahrain TradaNet services are based on the GE E.Commerce technology supported by the technical and business skills of the world's leading E.Commerce supplier. This well proven technology along with the added advantage of GE partnership provides our clients a unique combination of service reliability and access to a wealth of global E.Commerce solutions and expertise accumulated over three decades.

BTN Mission

BTN's mission is to provide total solutions for business-to-business E.Commerce and supply chain management to help its clients increase productivity and competitive advantage. To achieve this mission BTN has established a leading edge E.Commerce infrastructure in Bahrain that can support electronic exchange of trade transaction documents, and information electronically in a highly secure environment. In addition BTN has developed professional skills in business process consulting, systems integration, and trading community management, which are the key components of building successful electronic trading communities.

With this background and resources BTN's is strongly positioned as an integrator of total E.Commerce solutions for implementation at large scale electronic trading communities on a national as well international level. We integrate best of breed technology from around the world to build leading edge solutions. These solutions help companies to inter-network with their business partners around the world through the power of E.Commerce.

BTN Added Value - Commitment to the Local Market

BTN's has made a large investment in building a robust infrastructure for E. Commerce service delivery in Bahrain, which demonstrates a strong commitment to the local market. In addition BTN has gone through a process of adapting the E.Commerce solutions to suite the local market needs. A professional support organisation, resident in Bahrain ensures a high level of performance and customer service for BTN clients.

BTN also has strategic co-operation arrangements with leading industry experts and pioneers in E.Commerce to share their experience and best practices with BTN's clients. This approach provides our clients with the best in technology as well as industry expertise to help them maximise returns on their investment in E.Commerce. Such exchange of experience and skills is an integral part of the BTN's solution approach, and is achieved through knowledge/best practices sharing sessions with successful E.Commerce communities.

BTN prides itself as a Bahraini company that has quickly established a leadership position in the Gulf E.Commerce market. BTN achieved an early breakthrough in the market with the award of a long-term franchise from Bahrain government to be the exclusive provider of E.Commerce services to the Air Cargo Community in Bahrain. This was achieved through our focus on serving the local market needs and our commitment to the long-term development of E.Commerce in Bahrain.

 
 
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